sports videographer
turned
copywriter
FAIRY TALES ARE MORE THAN TRUE
✦
FAIRY TALES ARE MORE THAN TRUE ✦
IT WAS ALL A DREAM
I was raised in bookstores by Wizards, Dragons and mad scientists.
They taught me to write and I haven’t stopped since.
When im not getting kicked out of Starbucks. I’m scribbling ideas under the Golden Arches in a new Moleskin. Life’s luxuries come from paper.
When I’m not writing copy I’m filming dunks.
Writing is my birthright, copy is my purpose.
CHECK OUT MY WORK:
01
SPOTIFY SPEC
PROJECT: CREATE AN AD CAMPAIGN FOR GEN X.
PROBLEM: GEN X IS IGNORED BY MUSIC STREAMING PLATFORMS
SOLUTION: CREATE AN AD CAMPAIGN TAILORED TO GEN X TO MAKE THEM REMEMBER WHEN THEY WERE KIDS.
THIS MOCK CAMPAIGN USED THE INFAMOUS LYRICS FROM AHMAD LEWIS “BACK IN THE DAY” COMBINED WITH ICONIC IMAGES FROM THE BIRTH OF HIPHOP. ONE OF THE MOST SIGNIFICANT MOMENTS IN MUSIC HISTORY TO BE HIGHLIGHTED BY SPOTIFY WHO WOULD HOST A CONCERT FOR GEN X AND THEIR FAVORITE ARTISTS.
02
PTV SPEC
PROJECT: BUILD DIGITAL ADS TO BRING PTV’S IG FANS TO YOUTUBE
PROBLEM: WITH OVER 120K WEEKLY IMPRESSIONS PTV IS THRIVING ON INSTAGRAM AND TIKTOK BUT THESE VIEWS ARE NOT TRANSLATING TO YOUTUBE VIEWS.
SOLUTION: SHOWCASE THE PTV CONSUMERS JOY AND DIRECT THEM TO YOUTUBE
THIS CAMPAIGN WAS BUILT OFF OF PTV’S PHOTOGRAPHY AND CLEVER COPY TO ATTRACT VIEWERS NEW AND OLD TO PTV’S YOUTUBE.
NOT BECAUSE THEY TELL US THAT DRAGONS EXIST
✦
NOT BECAUSE THEY TELL US THAT DRAGONS EXIST ✦
BUT BECAUSE THEY TELL US THAT DRAGONS CAN BE BEATEN.
✦
BUT BECAUSE THEY TELL US THAT DRAGONS CAN BE BEATEN. ✦
